My most recent job for this US based leadership coaching company was to create a sub-brand for their new ‘Coaching Agility From Within’ program. We developed the idea of using the circular pattern which was inspired by the business’s logo and initial colours and built the products around using this strong brand element. We were able to use this as the focal point for a number of products, from a pop up display banner, to flyers and also a 12 page brochure
As well as producing the Coaching Agility branding I was commissioned to create a book cover and supporting materials for a new title called The Art and Science of Facilitation. I was given a fairly open brief on this one, but was required to create something simple and colourful (and different from the main branding). I chose to use a very typographic approach and utilised the colourful watercolour textures to help make the book really stand out.